Notes from the studio
What we have learned making podcasts, video and websites in the Bronx, written for people deciding whether to spend money on any of it.
Does a podcast actually bring your business clients?
Usually not the way people expect. What a business podcast is genuinely good at, what it is bad at, and how to tell within six months whether yours works.
Does a podcast actually bring your business clients?
Studio or your living room? What actually changes
What better gear fixes, what it cannot fix, and the honest test for whether you need a studio at all or just a quieter room and a better microphone.
Studio or your living room? What actually changes
Video podcast: what you need to make one that works on YouTube
How many cameras, how to frame them, why audio still decides everything, and the part most shows get wrong before anyone presses record.
Video podcast: what you need to make one that works on YouTube
What a podcast episode actually costs in New York
Hourly rates hide the real number. Here is what a finished episode costs three different ways, including the editing hours nobody quotes you.
What a podcast episode actually costs in New York
Your website in English and Spanish: what it takes
Why a translate widget is not a bilingual site, the three real ways to build one, which language should be the default, and what it costs to maintain.
Your website in English and Spanish: what it takes
A restaurant website in the Bronx: what it actually needs
Most restaurant sites fail at the same four things. What a Bronx restaurant actually needs on its site, what it can skip, and what the menu should be.
A restaurant website in the Bronx: what it actually needs
Website or just Instagram? What each one does for a local business
What Instagram genuinely does better, the three things it cannot do, and when a local business is fine without a website. Including when that is true.
Website or just Instagram? What each one does for a local business
What a website costs for a Bronx business in 2026
Every price range explained, what moves the number, and the recurring costs that almost nobody puts in the quote until after you have signed.
What a website costs for a Bronx business in 2026
Why your website is slow, and what it is costing you
How to measure your own site in two minutes, the five things that are almost always the cause, and which of them you can fix today without a rebuild.
Why your website is slow, and what it is costing you
Testimonial video: how to get a client to actually say yes
The ask that works, the eight questions that produce usable answers, and why handing someone a script is the fastest way to ruin the whole thing.
Testimonial video: how to get a client to actually say yes
How many videos you need for social, and how to shoot them in one day
Why filming in batches costs a fraction of filming monthly, how to plan the day so it does not fall apart, and the shirt trick that doubles your output.
How many videos you need for social, and how to shoot them in one day
Video for a Bronx business: where to start
The first three videos worth making, where to put them so they actually get seen, and what not to spend money on until those three exist.
Video for a Bronx business: where to start
What a corporate video costs in New York in 2026
Real ranges by type of video, the five things that move the number, and the line items that turn a quote into a bill twice its size.
What a corporate video costs in New York in 2026
What to ask a video production company before you hire them
Eight questions that make three incomparable quotes comparable, what a good answer sounds like, and the two that most often turn into an argument later.
What to ask a video production company before you hire them
How to choose a podcast production company
The seven questions that separate a studio that rents you a room from a company that hands you a finished show, and what a good answer sounds like.
How to choose a podcast production company